The Saint Lucia Development Bank is seeking to recruit a Marketing & Business Development Officer who will be responsible developing appropriate and effective marketing programs, identify business growth opportunities and develop strategies to increase profits.
Skills & Core Competencies Required:
Strong ethical background.
Good oral and written communication skills.
Experience in a professional capacity in writing for online platforms and website content management systems.
Ability to establish and maintain positive and constructive relationships, and experience working with varied stakeholders including government departments, and media outlets.
Experience developing and designing high resolution digital material such as brochures, flyers, annual reports, etc.
Demonstrated experience with content management systems in the delivery and maintenance of website and e-Newsletters, and social media.
Demonstrated experience in managing websites including monitoring performance, trends and reporting using web analytics tools and a good knowledge of principles of Search Engine Optimization (SEO).
Strong planning, organizing, time management and problem-solving skills.
Effective interpersonal and communication skills and the ability to interface with personnel at all levels, both verbally and in writing.
Key Duties and Responsibilities
Prepare presentations for internal and external use, including training and support the corporate outreach and communication programme of the Bank.
Create, coordinate, and execute communications and marketing material in line with the Marketing & Communications Strategy and Brand Guidelines.
Research, develop, and pitch innovative, engaging, and informative content to maximise brand awareness.
Develop a consistent high standard of accurate and engaging content, including media releases, public statements and other key and feature messages.
Develop, monitor, and evaluate Bank communication, including coordinating and developing content for newsletters, surveys, event invitations, and other communications materials.
Design and implement social media strategy to align with business goals.
Oversee and report on social media accounts design including generate, edit, publish, and share engaging content.
Develop and execute the Bank’s research programme and assist with the production of the Bank’s annual reports.
Conducting business process analyses and reviews in line with the Bank’s strategic direction.
Qualifications
Bachelor’s Degree qualification in Marketing, Management, Business Studies, Communication Studies, or other related discipline.
Specialized training in Marketing/Public Relations/Communications/Market Research.
A minimum of three (3) years’ experience in a similar role.
Interested applicants should submit their applications, including a cover letter and detailed curriculum vitae, with the names and contact information of two (2) references addressed to: Manager - Human Resource, Saint Lucia Development Bank, No. 4 Bridge Street Castries, Saint Lucia to reach the offices of the Bank by November 21, 2022.
Applications could also be submitted by email at: human.resource@sldb.lc.
All applications will be treated in strict confidence and only suitable applicants will be contacted.